It’s apparently never to soon to start thinking about Christmas, at least not for Faith Hill. The country music diva has hooked up with Mozes on what the mobile marketing firm calls a mobile listening party to promote Hill’s upcoming Christmas album.
Mozes’ listening parties give an artist’s mobile fan club members something extra via their cell phones. In this case, folks who sign up get to preview and offer feedback on some of the tracks from Joy to the World, which will hit the streets on September 30.
The campaign, which actually started in June, makes a new song from the album available to Hill’s mobile fan club every week. Fans can listen to the track and then call the artist’s Mozes number (615-823-5605) to offer up their opinion of the tune.