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This Week on the mediabistro.com Job Board: GlobalGrind.com, Draftfcb, Northwestern University

Nadine Cheung — Fri, 10 Feb 2012 16:39:28 +0000

This week, GlobalGrind.com is hiring a social media manager, while Draftfcb is looking for a social platform community manager. Northwestern University is in need of a social media manager, and Creative News Group is on the hunt for a publicist and social media editor. Get the scoop on these openings and more below, and find additional just-posted gigs on mediabistro.com.

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New Career Opportunities Daily: The best jobs in media.

The Perfect Valentine For The Social Media Addict In Your Life

Megan O'Neill — Fri, 10 Feb 2012 15:57:20 +0000

Does your “significant other” love their social media sites almost as much as they love you? If your boyfriend is addicted to Path, your girlfriend can’t stop tweeting, your husband can’t get enough of Angry Birds or your wife updates her Facebook at any chance she can get, we’ve found the perfect Valentine cards for you.
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EmbedPlus Turns YouTube Into A Language Learning Tool

Megan O'Neill — Fri, 10 Feb 2012 13:57:22 +0000

Way back in December of 2010 we introduced you to EmbedPlus, a cool tool that lets you add extra functionality to embedded YouTube videos, from annotations to instant replay, slo-mo, and more. Now, EmbedPlus is using their technology for something entirely new and exciting—language learning. Users that want to learn how to pronounce a specific word can search for that word and then hear it said in real life situations…in YouTube videos. It certainly beats the dry, monotone examples you’ll find on typical dictionary sites.
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LinkedIn Revenue Surges Over Analyst Expectations; Stock Jumps

Neil Vidyarthi — Fri, 10 Feb 2012 13:06:45 +0000

LinkedIn has announced that revenue has more than doubled in the last quarter and they’ve increased their 2012 revenues, and the stock has jumped accordingly. The social network reported $167.7 million in revenue for the fourth quarter, beating the average analyst estimate of $159.8 million in the quarter. The good news also comes at a time where people are piling into social media stocks, with Zynga hovering around 30% higher than it’s IPO price and LinkedIn now almost 200% over it’s $45 IPO price, placing it’s market cap at $8.67 billion.

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How Are the Airlines Using Google+? [Infographic]

Neil Vidyarthi — Fri, 10 Feb 2012 12:22:17 +0000

At a recent Socialize event in Toronto, a few panelists pointed out that people may be looking at Google+ the wrong way. While most are trying to categorize it as a social network, the speaker felt that Google+ couldn’t miss because it was just a way of strengthening social SEO, and as the years pass, it will become more and more vital for companies to use it to improve their SEO anyway, and eventually this will draw people to Google+ through Google search.

I feel that this idea is spreading through businesses pretty fast, and seeing as how starting a basic Google+ business profile has almost zero risk and a very low cost, we’re seeing companies get into the space quick. The latest? Airlines.

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Friday Morning Laughs – What does Snoop Dogg need an umbrella for?

Megan O'Neill — Fri, 10 Feb 2012 10:34:18 +0000

“What does Snoop Dogg need an umbrella for? A chance of drizzle.” Hardy har har har. It’s Friday folks, and you know what that means! It’s time for our Friday Morning Laughs. This week’s weekly roundup of funny videos features a jokester weatherman who’s partial to rap and football, a look at the social media generation 50 years down the road, Obama launching a marshmallow from a cannon (seriously!) and more. So sit back, relax and get ready to laugh!
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Google+’s David Glazer To App Developers: ‘I Want Someone To Build a Deck of Cards’

Devon Glenn — Fri, 10 Feb 2012 09:37:08 +0000

Google+ is still virgin territory for games and other social applications. At the Inside Social Apps 2012 conference this week, Inside Network’s Justin Smith sat down with Google+ director of engineering David Glazer to talk about what developers can expect from the platform.

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A Fully Baked Idea: Foodie, the Social Network for Food Lovers

Neil Vidyarthi — Thu, 09 Feb 2012 15:50:12 +0000

Foodie, just recently launched by Glam Media, is sometimes called a food social network. But unless my Mahi-Mahi is looking to post pictures of its trip to the coral reef online, a network dedicated to food won’t take off. Foodie is actually a social network dedicated to food lovers, and I took a look at it over the last few days to see whether it’s fully baked.

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How Schools Are Using Social Media [Infographic]

Neil Vidyarthi — Thu, 09 Feb 2012 14:57:24 +0000

84% of colleges and universities now use Twitter to reach out to their students — that’s up from 0% in 2008-2009. With LinkedIn, it went from 0% to 47% in the last two years. There’s no doubt that social media is affecting the way schools reach out to students, and you can bet that students today have a different relationship with their institution than they had just a few years ago.

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New Career Opportunities Daily: The best jobs in media.

Social Games and Gamification: What’s the Difference?

Neil Vidyarthi — Thu, 09 Feb 2012 13:37:16 +0000

This is a guest post by Keith Smith, CEO and Co-Founder of BigDoor

Often the terms “social games” and “gamification” are used interchangeably, but in actuality they’re very different animals. While it’s true that gamification borrows its game mechanics from social gaming, there are many real-world situations where it makes more sense to apply gamification instead of building an entire game. First, let’s take a look at a definition of each concept:

Social games are built on a social media platform like Facebook or Google+. Casual in nature, they can be picked up or dropped at a moment’s notice and are designed to engage the player’s social network of friends. Games like CityVille, Hidden Chronicles, and Words with Friends are popular examples.

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Blip Raises $12M For Indie Online Video

Megan O'Neill — Thu, 09 Feb 2012 12:55:26 +0000

Original web series destination site Blip has just closed a $12 million financing round, raising $6 million from existing partners including Canaan Partners and Bain Capital Ventures, along with $6 million of debt from Silicon Valley Bank. According to MediaPost, “Blip now plans to develop new tools and services for independent online producers; invest further in advertising and distribution platforms; and foster more syndication relationships.”
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“OMG I Have To Tweet This” & Other Sh** A Social Media Manager Says

Megan O'Neill — Thu, 09 Feb 2012 10:51:39 +0000

Over the past couple months a brand new meme has taken over YouTube (and the world!)—the hilarious ‘Sh** Girls Say’ web series has spawned a deluge of copycats, from ‘Sh** Gay Guys Say’ to ‘Sh** White Girls Say…To Black Girls’, ‘Shit Single Girls Say’ and more. And in recent weeks the tech savvy have gotten in on the fun with ‘Sh** VCs Say’, ‘Sh** Silicon Valley Says’ and now, ‘Sh** a Social Media Community Manager Says.’
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Video: Making 6-Figures From YouTube…In Your Spare Time?

Megan O'Neill — Thu, 09 Feb 2012 10:03:36 +0000

Earlier this month the Wall Street Journal reported that YouTuber Ray William Johnson is making an estimated $1 million a year thanks to the video site, and for the past few days the web has been abuzz with chatter about making money from YouTube. A report from Nadia Han of ABC News in Philadelphia looks into the potential of ‘Cashing in on YouTube.’ Some of the details in the report are surprising, to say the least.
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The Facebook Platform Roadmap in 2012

Devon Glenn — Thu, 09 Feb 2012 09:17:30 +0000

For Facebook, 2012 will be the year of the third party app. News, videos, and songs streaming down your newsfeed are just a “small taste of overall vision,” said Carl Sjogreen, director of product management for Facebook at the Inside Social Apps Conference. The focus for the coming year will be on enhancements to Open Graph, mobile and games.

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ISA 2012: Facebook, Apple, Google – Which Platforms Hold the Most Opportunity in 2012?

Devon Glenn — Wed, 08 Feb 2012 16:06:15 +0000

Today at the Inside Social Apps Conference 2012 in San Francisco, game developers discussed which platforms hold the most promise in 2012.

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