App marketing services company Fiksu has added Facebook integration to its mobile app install ad optimization toolset. This means that developers can use Fiksu to track how many app installs are coming from Facebook ads and use this information to optimize their mobile marketing strategy.
The Fisku tool already lets developers track how often apps are being installed based on display ads and video ads. The Facebook integration is designed to help companies optimize their mobile ads to Facebook’s 680 million mobile daily active users.
The idea is to help publishers track which types of users are installing their apps and then use this information to optimize their media spend across Facebook’s mobile app install ads and sponsored stories.