Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Fiksu Integrates Mobile App Tracking Tool with Facebook

App marketing services company Fiksu has added Facebook integration to its mobile app install ad optimization toolset. This means that developers can use Fiksu to track how many app installs are coming from Facebook ads and use this information to optimize their mobile marketing strategy.

The Fisku tool already lets developers track how often apps are being installed based on display ads and video ads. The Facebook integration is designed to help companies optimize their mobile ads to Facebook’s 680 million mobile daily active users.

The idea is to help publishers track which types of users are installing their apps and then use this information to optimize their media spend across Facebook’s mobile app install ads and sponsored stories.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!