Finally! A GPS for ‘Real Men’

Some product announcements are just too amusing to ignore – especially for a woman who’s quite familiar with a certain category of man. You know the type, the one who still thinks that “real men don’t ask for directions” but must have all the newest gadgets.

If the stereotype feels at all familiar, if the new hybrid GPS phones and all those mapping services that can be downloaded to your iPhone or BlackBerry fill you or someone you know with a sense of confusion, take heart.

A British Web site called IWOOT (I Want To Own That) has come out with “Sat Nag,” a new gizmo that looks like a real GPS screen but delivers a unique brand of navigational commands. According to Pocket-lint, the “directions,” spoken by a woman in a patronizing tone of course, include such commands as “in 40 meters I’m going to put on my most annoying voice and say ‘Is your shortcut really faster when we get stuck in traffic like this, well, is it darling?’”

Roads displayed on the maps have backseat-driver names like Whiny Lane and Earache Avenue.

(Image courtesy of Pocket-lint.co.uk)

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.