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Slideshow widget maker Fliptrack has raised $5.7 million in funding and changed its name and company focus.

Along with adopting the new moniker, Moblyng, the company is shifting to the mobile market. Its service will let users take content they previously uploaded to their online social network profiles and convert it for viewing on mobile phones, MocoNews reports.

The VC infusion came from Mohr Davidow Ventures and Deep Fork Capital.

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