FloTV/AT&T Dropping Mobile TV Subscription Price From $15 to $10 Per Month

Interesting item from mocoNews.net…

Updated: AT&T Drops Price Of FLO TV; Doesn’t Add Three New Channels

I interviewed FloTV’s Head of Programming, Jonathan Barzilay, back in August of this year. I wanted to speak with someone from FloTV because I had never seen anyone actually watching this kind of subscription TV programming on a mobile phone. My guess is that the main reason for this is that FloTV capable phones require special hardware and that these special hardware is only on a few feature phones. So, it looks like the fee drop from $15 per month to $10 ($9.99) per month is an effort to attract new customers and retain old ones.

You can listen to the discussion I had with Jonathan Barzilay by using the embedded podcast player below.

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