Forbes.com Redesign Enters Next Stage

The next stage of a rolling redesign of Forbes.com has been implemented, including a new homepage and redesigned channel pages for Business, Investing, Technology, Entrepreneurs, Op/Ed, Leadership, Lifestyle, and Lists.

The redesign is following an “inside-out” strategy, having begun with a new digital platform for editors, staff reporters, and contributors in August, followed by the revamping of the Forbes 400 Wealth profile pages in September, and the debut of AdVoice in November.

Chief product officer Lewis D’Vorkin said in a post on Forbes blog The Copy Box:

Our new homepage is phase one of our plan to provide business news consumers with a much more dynamic front-door experience. It is cleaner and easier to navigate. The top of the screen focuses on a single story. Beneath that, a horizontal scrolling module highlights news and feature stories, and beneath that, we introduce the notion of activity streams, a hallmark of our new channel pages. For now, this homepage activity stream is populated with stories from our eight channels. There is much more to come when we enter phase two of our homepage rebuild.

Along with the homepage, channel pages sit atop our unfolding Web experience. You can follow channels or sections. You can also follow full-time staff editors and reporters and hundreds of experienced topic-specific contributors simply by rolling over their name and clicking “Follow.”

D’Vorkin said in a statement:

In building these pages, we had various constituencies in mind — consumers, marketers, and, of course, our editors, staff writers, and contributors. We wanted the pages to be authoritative, dynamic, and transparent — and to embody the elements and functionality of social media. This next phase in the redesign will further continue Forbes’ mission to foster participation and interactivity in order to meet the demands of a new and evolving media world.

Forbes Media president and CEO Mike Perlis added:

This is one of the most exciting days in the storied editorial history of Forbes. Lewis and his team have launched a site that is amazing in its vision and execution. Visually, it is fresh, clear, precise, easy to navigate, and extraordinarily engaging. The content — with tiers of editorial expertise, links, video, call-outs, social-media streams, and so much more — is compelling to every kind of user: the reader, contributor, and marketer.

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