Former CNN.com Head David Payne Finds ‘Holy Grail’

ShortTail Media, an ad network that allows publishers to add pre-roll video advertising of varying lengths to their pages, is now out of beta, with clients including EW.com, iVillage, The Huffington Post, The Business Insider, Men’s Health and Six Apart and advertisers including Best Buy, Ubisoft, AstraZeneca and Siemens.

The start-up is being run by former CNN.com head David Payne, who spoke with Beet.TV executive producer Andy Plesser about the solution that he sees as the “Holy Grail” of digital media.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!