Former CNN.com Head David Payne Finds ‘Holy Grail’

ShortTail Media, an ad network that allows publishers to add pre-roll video advertising of varying lengths to their pages, is now out of beta, with clients including EW.com, iVillage, The Huffington Post, The Business Insider, Men’s Health and Six Apart and advertisers including Best Buy, Ubisoft, AstraZeneca and Siemens.

The start-up is being run by former CNN.com head David Payne, who spoke with Beet.TV executive producer Andy Plesser about the solution that he sees as the “Holy Grail” of digital media.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!