Former CNN.com Head David Payne Finds ‘Holy Grail’

ShortTail Media, an ad network that allows publishers to add pre-roll video advertising of varying lengths to their pages, is now out of beta, with clients including EW.com, iVillage, The Huffington Post, The Business Insider, Men’s Health and Six Apart and advertisers including Best Buy, Ubisoft, AstraZeneca and Siemens.

The start-up is being run by former CNN.com head David Payne, who spoke with Beet.TV executive producer Andy Plesser about the solution that he sees as the “Holy Grail” of digital media.

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!