Former Jamster Exec Launches Mobile-to-TV Participation Company

According to MocoNews, a former executive of Jamster has started a new company called Prizemo, which pitches TV shows involving mobile participation to networks in the U.S.

While the company works on pitching three new shows to Viacom and other studios, it will soon begin promoting its text-in-to-win trivia shows in 30-second spots on MTV, MTV2, VH1 and BET, the report said.

“Each of the shows will allow viewers to text their answer in for a 99-cent charge that will get them a ringtone or some other piece of mobile content in return, regardless of their progress on the show. Each game will carry a top prize of $10,000.”

The report said that fans will also be able to earn points based on usage, redeemable for ringtones, concert tickets, and the chance to meet recording artists. It goes without saying that advertisers love this level of interactivity with their viewers.

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