Former Sacramento Bee sports editor Bill Bradley, a layoff victim in October, isn’t letting his expertise go to waste, launching 27×7, a sports opinion destination for the Sacramento, Calif., market.

Bradley said he will post multiple columns daily focusing on the National Basketball Association’s Sacramento Kings and Golden State Warriors; the National Football League’s San Francisco 49ers and Oakland Raiders; Major League Baseball’s San Francisco Giants and Oakland Athletics; the National Hockey League’s San Jose Sharks; and college teams from Sacramento State, University of California Davis, University of California, and Stanford.

27×7 also features a Facebook page and Twitter feed, and Bradley said he is eyeing expansion into 26 more markets — hence the name 27×7.

He added:

This is an exciting venture that I have been thinking about for a few years. I plan to use my wide-ranging sports knowledge to help interpret the news of the day for Sacramento sports fans. I hope to have some fun with the columns and interact often with our readers.