Fortune: Motorola Sticking With Breakup Plan

Motorola_KRZRs.jpgAs we reported late yesterday, Motorola has hired Sanjay Jha from Qualcomm in order to head up the company’s handset business and act as co-CEO. As Fortune writes, the move comes just months after Motorola said it would separate the handset business from the rest of the companies, in an olive branch to dissident shareholder Carl Icahn.

“Critics of the splitup plan say little will be accomplished by breaking Motorola’s money-losing handset business off from its profitable networking and enterprise mobility operations,” the report said. Fortune has previously claimed that the move will mean higher costs and less access to resources in the future.

With the new executive in place to run the division, Motorola has officially dug in its heels, even as they continue to lose market share at an alarming rate.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!