Foursquare and Google Test NFC Check-Ins At Google I/O

Foursquare and Google have partnered up to test location-based, mobile check-ins. The test commenced at the Moscone Center, San Francisco convention center of Google I/O, the search giant’s big annual developer conference taking place this week in San Francisco (May 10 – 11).

Owners of smartphones equipped with near-field communication (NFC) technology, such as new Nexus S 4G, were be able to check-in on Foursquare and receive a special Google I/O badge by chicking their phones against posters. Like most U.S. smartphone owners, who don’t have an NFC-enabled phone, scanning was done with a QR code on the poster instead.

One blogger commented on test at Foursquare Blog,  “Having QR codes combined with verification of the location by GPS as authenticated check-ins would not only create a fairer mayoral system, it would benefit businesses that run Foursquare promotions offering discounts and benefits based on volume check-ins and mayor statuses. This kind of win-win position would benefit Foursquare in the long run.”

Last April, Social Times mentioned that Foursquare CEO Dennis Crowley hinted at some changes to the ways people can check-in. He spoke of creating a “hybrid check-in” model where the phone would recognize when you’ve entered an establishment that you previously visited and ask you if you’d like to check in there.

According to Mashable, this isn’t the first NFC-related tie-up between a handset maker and an Internet start-up. In April, Nokia and Rovio announced that “Angry Birds” will take advantage of NFC technology, and be embedded in all upcoming, NFC-enabled Nokia smartphones coming out this year.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!