Foursquare Opens Up Explore Resources for Non-Members

foursquare, social networks, social media, ratings, reviews, local searchFoursquare has added a link button to its Web service that allows members to share a link to venue pages with non-members.

The button was rolled out in mobile apps earlier this month. The feature generates a URL which doesn’t require login to access.

The addition moves Foursquare significantly in the direction of becoming an open ratings and local search platform. Venue pages are rich with data shared among Foursquare members, including tips, ratings and photos.

The cost of moving to an open platform is that Foursquare would lose the location data it derives from check-ins, of which the company claims to have generated 3 billion.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!