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Fox Business Launching iPad Application

FBNipad081610.jpgFox Business Network is preparing to launch a new iPad application, Mobile Marketer reports.

The app will be available for free in the Apple iTunes App Store, and will be geared for use in conjunction with watching the network on television, though it will also contain content that users may find useful even when not watching TV.

The app will be stock-focused, seemingly making it a better fit for day-traders and stock-market pros than the average viewer.

“From a trader’s perspective, life at the terminal has all sorts of things going on,” said Jeff Misenti, vice president and general manager of Fox News Digital, New York. “We’re a channel talking about all that stuff, and now we have a medium with a device where viewers can play and act along.”


The move is a bold one for FBN. The only other news organization to tread into the i{ad waters is ABC News, which created a slick app that really just repurposes content on the ABCNews.com website. CNN and MSNBC are yet to move onto the tablet, though it is territory they will inevitably jump into.

By creating a graphic-heavy app, FBN is also embracing the tablet format, a must if an app wants to be successful.

The one problem is that just like FBN the network, the app is not clear about who its target audience is.

Ordinary viewers on “main street” probably wont get much out of the app, but Wall St. types may find it very useful, and something CNBC does not (currently) offer.

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