Freakonomics is heading off on its own. According to a report on Forbes‘ Mixed Media blog, the economics blog created by Steven Levitt and Stephen J. Dubner will leave The New York Times and launch a Freakonomics-branded multimedia venture in February.
The Times has been host to Freakonomics since August 2007, but Mixed Media reported that Chad Troutwine, who produced the recent Freakonomics documentary, is sending emails seeking an “editor and media strategist” for the new site.
A Times spokeswoman told Mixed Media:
I can’t really answer the question as to how the pay model might have impacted Freakonomics, but I can tell you that their planned departure was a mutual decision by both the Times and Freakonomics, and the pay model was not a major factor in that decision.