FT Press, an imprint of Pearson, has partnered with Apple to bring eBooks to the iBookstore. While this partnership is not as exciting as Apple’s partnership with Apple Corps announced earlier today, it does make more than 200 FT titles available through Apple’s iBookstore, with more to follow.
FT Press books include how-tos about business, investing, personal finance, human resources, management, marketing and social media. Authors include: Jim Champy, C.K. Prahalad, Inder Sidhu, Brian Solis, Mark Zandi, Farnoosh Torabi, Liz Pulliam Weston, and Michael Covel.
Timothy C. Moore, VP and Publisher, FT Press had this statement: “The iBookstore is the perfect app for us to reach out to our ‘on the go’ audience, which is looking to access our content in a quick, easy, and visually rich format.”