Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

FT Press Brings 200 eBooks To iBookstore

FT Press, an imprint of Pearson, has partnered with Apple to bring eBooks to the iBookstore. While this partnership is not as exciting as Apple’s partnership with Apple Corps announced earlier today, it does make more than 200 FT titles available through Apple’s iBookstore, with more to follow.

Titles already in the iBookstore include: Doing Both by Inder Sidhu; The Fortune at the Bottom of the Pyramid by C.K. Prahalad; and Outsmart! by Jim Champy.

FT Press books include how-tos about business, investing, personal finance, human resources, management, marketing and social media.  Authors include: Jim Champy, C.K. Prahalad, Inder Sidhu, Brian Solis, Mark Zandi, Farnoosh Torabi, Liz Pulliam Weston, and Michael Covel.

Timothy C. Moore, VP and Publisher, FT Press had this statement: “The iBookstore is the perfect app for us to reach out to our ‘on the go’ audience, which is looking to access our content in a quick, easy, and visually rich format.”

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!