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It’s always sunny in social media, at least around cable network FX, which is pushing the fifth-season debut of sitcom It’s Always Sunny in Philadelphia not only with the usual content introducing the cast and providing wallpaper and episode guys, but also with Twitter integration, exclusive video clips and a trailer mash-up creator, CNET reported.
The series’ Twitter page is collecting every tweet with the #sunnyfx hashtag, and stars Glenn Howerton, Charlie Day, Rob McElhenney and Danny DeVito are tweeting on their own accounts.
And social-media sites such as Facebook, MySpace and Blogger can be the target for the mash-ups, created using a video-editing platform from GorillaSpot, according to CNET.
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