Gadgets, Cars & Hot Chicks Thrive On Pinterest Clone For Dudes [Interview]

Over the past year Pinterest has exploded.  Men and women use the site to pin and repin their favorite content from across the web.  However, the site is known for being a pretty woman-centric social network, with an 80 percent female user base and crafts, design and fashion among the most-pinned interests.  Tapiture “taps” into the audience of male pinners with an alternative destination where men can find, save, share and buy the best stuff online.  Think of it as Pinterest For Dudes.

When you visit Tapiture.com, you can immediately see that it was inspired by Pinterest.  The content is, however, much more “dude-like.”  Things like zombies, cars, gadgets and lots (and lots and lots) of hot chicks cover the home page.  And instead of “pinning” items, you “tap” them.  (I think it’s pretty fitting, especially with all the hot chicks…”I’d tap that!”)

I had the opportunity to find out more about Tapiture from CEO John Ellis.  Ellis told me a bit about the background of the company.  “Co-founders, Leo and John Resig of Resignation Media had tremendous success with theChive, a photo/humor site, and theChivery, an ecommerce site for selling Chive-branded gear.  Tapiture started as an idea to create a single site that combined both elements while expanding beyond just Chive-branded products.

“Even from the early days, Pinterest focused on content and brand positioning for women.  Our roots stem from one of the world’s most successful guy sites so we’re naturally getting a lot of very loyal fans tapping content that men love.  This includes things like cool tech gadgets, clothing, cars, food, funny pictures and video clips, and of course, beautiful women.

“That said, I don’t want to stereotype guys.  We want Tapiture to be what our users make it.  We’re very focused on relevancy, as you’ll see in some upcoming changes, so regardless of what you’re into you’ll find the best stuff to buy and share with others on Tapiture.”

Another thing that makes Tapiture unique is that, because of the co-founders’ background in ecommerce, the site employs an aggressive ecommerce solution in order to drive revenue.  Many of the products that users can “tap” can be purchased from within Tapiture.  A spokesperson told me via email, “We’re pushing code every week to ultimately deliver a seamless purchasing experience contained within Taputure.  Until we get there, we may have to link out every so often but we’re aiming towards a fully integrated experience.”

What’s your take on this Pinterest clone for men?  We’d love to hear your thoughts in the comments below.

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

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