Yesterday Mashable published a video of Gatorade’s new social media control center, but after watching the video of the new command center, one has to wonder if it truly provides any value. Yes, the command center is any geek’s dream command center: a nice office, nice chairs, and a wall filled with monitors. It also appears to be an expensive experimental way to get absolutely nothing accomplished.

I love to have big, high-resolution monitors just as much as the next person, but how can you get anything done while sitting in a room like the one described in the video below? Imagine sitting in a room while simultaneous staring at 6 screens with thousands of messages flying by faster than a World Cup soccer player that’s sprinting down a field. Suddenly a random message gets highlighted and you reply to it.

Then you get to look at the other monitors and charts to see what impact your message had on the entire conversation. Big, colorful, sleek-looking diagrams start to visualize the conversation and you suddenly realize that you are sitting in a fantasy world like the one dreamed by the 10 year-old in the 1994 Disney Movie, “Blank Check”. While it looks cool to a 10-year-old, does it really foster a productive work place?

Personally, I have two monitors but if I have more than one tab in my web browser at any given moment, there’s a good chance that I’m not focused on accomplishing the task at hand. While Gatorade’s Social Media Mission Control center may look cool, and may be powered by some of the leading social media monitoring software, I can’t help but thing absolutely nothing is being accomplished inside of that room.

Do you think Gatorade’s Mission Control is just a flashy office or a productive work suite?