GetGlue, Entertainment Weekly Dial Up HTC

Mobile-phone manufacturer HTC is on board as the sponsor of the next phase of the partnership between Entertainment Weekly and GetGlue.

EW.com posted its list of 15 must-see movies for June and July, and GetGlue users who check in to movies on the list will receive EW Summer Movie Fan stickers, with the ability to unlock additional stickers as they whittle down the list of films. GetGlue check-ins can also be shared on Facebook and Twitter.

HTC will award five pairs of movie tickets daily throughout June and July, and the more stickers collected by users of the entertainment-based social network, the more chances they have to win. The mobile vendor’s messaging will appear on the sticker pages, as well as on an HTC Custom Sticker Peel, in which users virtually peel off the HTC logo to reveal EW.com Summer Movie Fan stickers. EW.com’s Summer Movie Guide will also feature HTC branding.

GetGlue founder and CEO Alex Iskold said:

We are excited to expand our partnership with Entertainment Weekly, as our first endeavor was such a huge success, and we are thrilled to take the next step together by incorporating a sponsor. HTC was such a natural fit as a sponsor that truly connected both EW’s and GetGlue’s audience within the entertainment space. This is a first-of-a-kind sponsored partnership with a major publisher and GetGlue, and it is also one of the biggest reward programs on GetGlue to date.

EW publisher Jason Wagenheim added:

We’re thrilled to form this innovative sponsorship with two great brands in HTC and GetGlue. HTC and EW have enjoyed a terrific relationship in print and digital, and this was a natural next step for us to evolve this relationship. This program really leverages our edit strengths and will provide our incredibly passionate and engaged readers a comprehensive movie experience they can enjoy before and after they see the summers’ best films.

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