GetGlue has announced a brand new partnership with Entertainment Weekly and Gap, incentivizing check-ins with real rewards. This fall, when you collect Entertainment Weekly stickers on social TV app GetGlue you will qualify to receive a bonus reward of 40% off of one regularly priced item at participating Gap stores. This makes Gap the first major retail partner to promote their fall collection alongside the Fall TV Season with a viral in-store incentive.
According to a press release, EW.com has curated a list of Must-See Fall TV shows. Readers that check-in to the featured shows with the GetGlue app will earn EW Fall TV Fan stickers, including the Fall TV Walk-On sticker, Fall TV Sidekick sticker, Fall TV Star sticker and Fall TV Showrunner sticker (pictured below). When a user earns one of these four stickers, they’ll learn how they can receive the 40% bonus reward from Gap. Users will also be invited to check-in to Gap to share the special offer with their friends on Facebook and Twitter.
Fran Hauser, the digital president for Time Inc’s Style and Entertainment Group says, “We’re thrilled to continue this innovative program with two great brands in Gap and GetGlue. EW’s partnership with GetGlue serves as the perfect vehicle for Gap to promote their fall collection and engage consumers in a meaningful way. This is a great added incentive to our already passionate readers who want to engage in the online fall TV conversation.”
Alex Iskold, CEO and Founder of GetGlue, added, “Today’s partnership is a perfect example of what GetGlue is all about—connecting fans to the entertainment brands they love and offering them exclusive rewards, both online and off. Gap and Entertainment Weekly are two brands that resonate with our users, and we couldn’t have asked for better partners for our first major retail partnership.”
What do you think about this latest promotion from GetGlue, Gap and Entertainment Weekly? Will you be checking in to earn your 40% bonus reward?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.