Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Gina Centrello: EBooks Will Be 50% Of Book Sales In Five Years

head_tagline.pngIn five years eBooks will be 50% of book sales, said Gina Centrello, President and Publisher of The Random House Publishing Group during a lunch today at Thrillerfest. Her estimates are based on recent growth. She said that last year eBooks represented 3% of the market and this year it will be about 10%.

Because eBooks are the next wave, Centrello questions if digital books should become more than just a channel of distribution and encouraged a room full of publishing industry people to consider adding music and video to books when it makes sense. Still, she thinks that a book will still be about story.

While a technology may change, Centrello said that a publisher’s core mission remains the same: To deliver books to readers. “A publisher’s job is to deliver books in any form that the reader wants to read them,” she said.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!