Glenn Beck Announces New Book, 'Broke,' Via Facebook

Sure, he has a hit TV show and a wide-reaching radio program, but to announce his latest book, Fox News hsot Glenn Beck took to Facebook and Twitter.

Shortly after 11 AM ET, Beck tweeted the following:

“My staff thinks they’re funny. We’ll see how much they are laughing in the unemployment line.http://on.fb.me/91fyCs

Clicking the link took you to this Facebook video, which has a number of “outtakes” from Beck’s promo video.

It is a funny video, and a clever way to promote a book. It also shows that when it comes to viral promotion, even big-time stars in traditional media can carve out their own niches in the new media world.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!