Global eReader sales revenue is expected to grow from about $1.9 billion in 2010 to $8.2 billion in 2014, according to a new report from the Yankee Group. Yankee also predicts that unit sales will rise from just under 11 million in 2010 to nearly 72 million in 2014.
The report predicts that the average price tag for eReaders will fall. In 2014, Yankee expects the average retail price to be $114, down from the 2010 average of $182. Dmitriy Molchanov, analyst at Yankee Group attributes the global growth expectations to falling prices, growing content libraries and color screens.
Despite a slower adoption in the past, Europeans adoption will ramp up in the next four years. The installed base of eReaders in Europe will grow at a CAGR of 143 percent from 2010 to 2014.
The Asia Pacific market will also grow significantly in the next four years. In fact, Yankee predicts that eReader sales will generate more revenue in Asia-Pacific than in North America by 2014. In 2010, North America accounted for 57 percent of all eReader sales revenue, with Asia-Pacific taking only 34 percent of the pie. But by 2014, Yankee predicts that Asia-Pacific will account for 49 percent of all eReader sales revenue, and North America will account for only 39 percent of the market. Molchanov stated: “Consumers in China and India will be responsible for a growing proportion of worldwide sales as Asia-Pacific’s middle class continues to grow.”