MediaPost reports that a new comScore Media Metrix survey shows that Facebook and other social networking sites are seeing rapid growth worldwide, mostly due to a surge in social media activity outside the U.S., particularly in emerging regions.
One big change: Facebook is now the world’s biggest social network, surpassing the stagnant MySpace around the globe. In fact, growth is pretty stagnant in the maturing U.S. market, where Facebook grew 38%—a nice number until you realize that they grew 153% in the rest of the world in the same period (the year ending June 2008).
Lots of good stuff here, so check out the full report for more figures, especially with regard to up-and-coming markets.
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