GO211.com Goes Mobile with Azuki

GO211.com, a video site for action sports fans and competitors, has turned to Azuki Systems to build a full-features mobile Web site for action sports enthusiasts.

Azuki’s platform will extend GO211.com’s Web site to mobile, complete with live video streams, on-demand video, blogs and other community features. The site will leverage Azuki’s ability to make content more personalizable by transforming it into snackable bites, so users can watch just the segment of a video that interests them most. This also allows lower-end handsets to access video-enabled mobile sites.

GO211.com’s mobile site (GO211.mobi) will provide live video streams from the Burton US Open Snowboarding Championships at Stratton Mountain in Vermont starting on March 21.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.