Google AdSense for Mobile Applications Beta for Android & iPhone: Mobile Ad Firms Quaking in Their Seats?

YouTube video courtesy of Google Business

I didn’t read the title of this Google Mobile Blog item carefully when I first saw it in my feed list…

Announcing the AdSense for Mobile Applications beta

My first thought was, I thought they already provided Adsense ads in RSS feeds. Then, I read it again and realized that there’s probably a bit of scrambling going on in the various firms that specialize in providing in-application advertisements for iPhone and Android apps. Why? AdSense for Mobile Applications does exactly what it sounds like (if you didn’t misread it like I did): It lets developers place Google Adsense advertisements in Android or iPhone apps. A number of big name iPhone app developers have been beta testing prior to the announcement and it looks like Urbanspoon is using it.

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