Google Adwords Now Provides Tablet Specific Campaigns (except for RIM’s PlayBook)

Tablets, or least the iPad, are hot. So hot, in fact, that Google just turned on the ability for advertisers using Google AdWords to specifically target tablets for their campaigns.

Tablet targeting options now available

Google lets AdWords users target Android, iOS and webOS tablets. Any or all of them can be selected for a campaign. Note that Google’s tablet targeting does not includes the BlackBerry PlayBook. Advertisers can also select which mobile carriers can be targetted.

Google expects 165 million tablets to ship in the next two years. So, they expect tablets to be a huge ad opportunity with, apparently, the exception of RIM’s PlayBook.

Personally, I think Google ads look fine as is on my iPad (same to the left).

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!