Google Buys The Dealmap to Bolster Google Offers

Google bought The Dealmap, a platform that collects and promotes daily deals in local markets. “We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google,” according to a Google statement. “We’ve been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants.”

Since May 2010, The Dealmap has accumulated more than 2 million users with its mobile, Web, social and e-mail products. Those same users have downloaded its applications on iPhone and Android devices over 1 million times.

Google will add The Dealmap to its commerce teams with plans to move the company’s employees to its headquarters in Mountain View, California. I don’t think there are any surprises about the acquisition. We all knew Google wanted to bolster their efforts in the local daily deals market. It was only a matter of time and finding the right platform to get the idea in motion.

I am sure you are aware of the fact that Google tried to buy Groupon for a whopping $6 billion last winter, but was rejected. Google took on the daily deals service this spring by launching its own service, Google Offers, in Portland. The Google Offers has expanded into New York and the San Francisco Bay Area. Soon the service will expand into Austin, Texas, Denver, Seattle, Boston and Washington, D.C.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!