Indie booksellers using the new Google eBookstore appear to be able to set their own prices.

Stieg Larsson’s popular title The Girl Who Kicked The Hornet’s Nest is available for $27.95 from Octavia Books and from Word Brooklyn, through their newly launched Google eBookstore storefronts. Indie bookstore Alibris is selling the eBook for $18.17.

Google itself has the most competitive price, selling the book directly for $9.99, the same price the eBook title is listed for in Amazon’s Kindle Store. Will Google hurt indies by competing with Amazon’s extremely low prices?

Via Mike Cane.

RELATED: Attend eBook Summit December 15 in New York City to learn how to navigate the changing industry ecosystem and to engage with industry peers and leaders.