Google Explains Advertising in a Pop-Up Book

Google has reduced its entire suite of advertising options on Search, YouTube, Hangouts, Google+ and other products to a digital pop-up book with color illustrations. We’d be insulted, but we were too busy clapping our hands and chanting, “again!”

Google’s Digital Creativity Guidebook lets advertisers flip through a virtual village in which YouTube is an outdoor movie theater, Google+ Hangouts is an outdoor arena, and Maps is a 3D overview of them all. If you pull on the tabs, you’ll see your advertising options. If you click on the magnifying glass, you’ll be taken to a case study showing how the advertising solution works.

The result is every bit as pretty as a Google Doodle and you can flip through the whole thing in less than a minute. You might even find a tool you didn’t know about, like Party Mode for Google+ events.

During a brief stint as a telemarketer for a yellow page company, this SocialTimes editor had the pleasure of trying to explain Google AdWords to small business customers over the phone. (And by small, I mean donut shops, cash-for-gold stores, and what I suspect were shell companies for marijuana dealers.) This was in 2008 and it did not go over well.

The most successful salesman I worked with didn’t even try to explain how our company could manage an AdWords campaign for a small business; he literally just picked up the phone and asked people, “Do you want to be on Google?”

If only we’d had this pop-up book to show the customers.

For all its simplicity, the case studies in this guidebook involve luxury brands like Lexus and well-known organizations like the Golden Gate National Park.

It’s not for babies, but it’s a good reminder that Google has more to offer advertisers than keywords and blue links.

 

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!