Google+ Makes Friend-Finding Interface More Like Facebook’s

social networks, google plus, google+, facebook, social mediaAlthough Google’s ‘Circles’ has been recognized for modeling more selective sharing practices than those facilitated, at least initially, by Facebook, the company is abandoning the term and introducing a friend-discovery interface that is more like Facebook’s.

Users who click the just-launched ‘Find People’ icon at the bottom of the left-hand menu will be directed to a list of suggested contacts with their profile pictures in a grid format. To the right of the list, Google has introduced filters for the contacts that include the user’s places of work and educational institutions.

Facebook includes similar functionality.

A tab called ‘Your circles’ at the top of the page allows the user to  sort social contacts into appropriate circles using the same drag-and-drop graphical interface Google+ has long featured.

The format seems to mark a move away from Google’s fairly aggressive efforts within the Google+ workflow to get users to recruit their Gmail interlocutors to Google+. Google has lately been requiring new Gmail users to create Google+ profiles as they set up their email address.

“With so many new people signing up for Google+ every day, it’s easy to miss friends and colleagues who’ve recently joined,” said Google staffer Sean Purcell in a Google+ post.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!