Google, NBC Universal End Ad Partnership Early

The advertising partnership between Google and NBC Universal came to an early end, with the two parties announcing that they had terminated it nearly one year prior to its original expiration date, AdAge.com reported.

The search-engine giant had been selling ad inventory on NBCU cable properties including Syfy, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, enabling Google to expand beyond its core search-engine business and giving NBCU access to new advertisers, according to AdAge.com, which added that NBCU set a pricing floor and quality standards, and it maintained control over its inventory.

NBCU said in a statement:

We’re not currently contributing inventory into the Google marketplace, but we continue to work with Google on multiple projects involving advanced advertising.

Google TV Ads director of strategic partner development Mark Piesanen added:

While we are no longer offering NBC Universal inventory through Google TV Ads, NBC Universal continues to be a great partner to Google. Both NBC and Google are committed to bringing more relevance to TV viewership and advertising. CNBC is an important partner in the launch of Google TV, and we are working together on research studies.

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