Google recently unveiled a major change to its mysterious and powerful search engine algorithm. Along with this “Penguin update,” many of the search engine optimization (SEO) techniques that websites once utilized no longer work.
The search engine giant is a major source of discovery for apps and web-based writers, so we’ve collected some advice to make sure your online writing doesn’t get punished by the Google Penguin update. The five tips follow below…
Google explained the update: “this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.”
5 Ways to Cope with Google’s Penguin Update
1. Entrepreneur had this advice: “Eliminate overt web spam. If you have improperly copied or “scraped” content, keyword-stuffed content, doorway pages that redirect readers to sites the search engines can’t see or any other items Google considers to be violations of its Webmaster Guidelines, get rid of them as soon as you’re able to.”
2. Business 2 Community had this tip: “Create content for other websites and blogs. Prepare an editorial calendar for writing articles and guest blog posts that can be published on websites and blogs other than your own. This helps you gain new exposure and earn quality backlinks – just make sure you only offer your content to trusted and reputable content publishers.”
3. Google News Submit told writers to diversify: “Do not rely strictly on Google for all of your SEO and traffic! Work with partners to develop other sources of traffic. Try out MSN Adcenter (Bing and Yahoo) as well as some social networking campaigns. Also, some press release companies can provide you valuable links on some of the countries most popular mass media websites such as The Boston Globe, Chron.com, UPI.com, the San Francisco Chronicle, Banks.com and more.”
4. Search Engine Watch had this guidance: “Don’t try too hard for that perfect title. Avoid obsessing over on-page ratios. You don’t need that exact match anchor all the time, in fact you don’t even need a link (think named entities). In many ways, less-is-more is the call of the day.
5. WebiMax VP of marketing Todd Bailey shared this tip at CNBC: “Businesses need to get rid of the philosophy that they need to get as many links and as much content out as there as they can … They need to look at a public relations strategy and try to produce quality content by pitching news outlets, doing press releases and guest blogging. The other options are social media campaigns and other multichannel options such as referrals and using CPM advertising.”