Google Reports Solid First Quarter, But Motorola Continues to Bleed

social networks, social media, search, technology, googleGoogle reported consolidated revenue of $14 billion in the first quarter of 2013, up 31 percent over its first-quarter earnings last year.

The company reported a profit of $3.35 billion, up 16 percent over the same quarter in 2012.

Minus Motorola, Google brought in $12.95 billion, up 22 percent from a year ago.

Motorola Mobile, acquired by Google in May 2012, continued to operate at a loss, losing $271 in the quarter. And Google’s cost-per-click, or how much it makes for each ad served, continued to fell. It declined 4 percent over the quarter. In the last quarter of 2012, CPC fell 6 percent.

The company spent $66 million restructuring Motorola Mobile, recouping $23 million in tax benefits.

The company declined to provide first-quarter headcount numbers, which are relevant as it continues to cut staff in the Motorola unit.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!