Google’s Five Step Mobile Strategy for Businesses

Todd Ogasawara on August 2, 2011 12:05 AM

The Google Mobile Ads Blog provides interesting mobile statistics on their way to listing:

Five mobile trends to watch and how you can get started today

- 85% of mobile devices will be web enabled by 2012
- Mobile search grew by 400% in the past year
- 33% of search have local intent
- 59% of people visit a local store after searching for it on a mobile device

Here are the five pieces of advice Google offers to businesses

1. Create a mobile specific site
2. Make it easy for people to take action after discovering your business on a mobile device
3. Use mobile devices’ unique qualities
4. Track mobile and desktop separately and iterate
5. Integrate your media campaign efforts

Video courtesy of GoogleMobileAds85% of mobile devices will be web enabled by next year

Build a Social Business with the Digital Producer at Anderson Cooper 360°

We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.