To help businesses navigate the mobile landscape, Google has introduced a new eBook called Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile. The book is a business person’s guide to connecting with consumers using mobile devices such as smartphones and tablets.
The book explores the issue of how mobile changes a company’s value proposition and looks at everything from digital destinations to marketing. Here is more from the book: “At Google we believe that mobile represents a sociological shift with how users relate with both the digital and physical world. Businesses that understand this will win.”
Via Alan Meckler.