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Google’s Mobile Playbook

To help businesses navigate the mobile landscape, Google has introduced a new eBook called Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile. The book is a business person’s guide to connecting with consumers using mobile devices such as smartphones and tablets.

The book explores the issue of how mobile changes a company’s value proposition and looks at everything from digital destinations to marketing. Here is more from the book: “At Google we believe that mobile represents a sociological shift with how users relate with both the digital and physical world. Businesses that understand this will win.”

Checkout the website version of the Playbook here and download the free eBook here.

Via Alan Meckler.

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