Google launched a new app today called Field Trip, which is designed as a guide to “cool, hidden, and unique things in the world around you”. The app, which uses location-based technology, gives users a field guide to their environment. So say you are walking down Broadway in New York City. The app will tell you architectural details about the buildings you are walking by, suggest stores for you to shop in and give you restaurant recommendations.
TechCrunch has more: “The data is sourced from publication like Thrillist, Food Network, Eater, Cool Hunting, Arcadia and Google’s own Zagat. These, says Google, will ‘help you uncover hidden gems no matter where you are.’ Users can choose how often they want to alerts and what topics they are interested in. Currently, the app focuses on architecture, historic places, lifestyle, food, drinks and ‘cool and unique’ places.”
The app is currently available for Google Play but an iOS edition is coming soon. Here is more about how it works from the app’s description: “Field Trip runs in the background on your phone. When you get close to something interesting, it pops up a card with details about the location. No click is required. If you have a headset or bluetooth connected, it can even read the info to you.”