Groupon has begun offering free two-way shipping on most Groupon Goods, the company said yesterday.
It also launched holiday and toy catalogs.
The move shows Groupon capitalizing on the holiday shopping season to dive deeper into its Goods business despite financial analysts’ misgivings about the project, which returns lower profit margins than Groupon’s signature discount offers.
“The holidays are a time for giving but no one wants to give half their budget to pay for shipping,” said Faisal Masud, head of Groupon Goods.
Orders over $15 are eligible for free shipping. Orders must weigh less than $150 to be eligible for return free shipping.
Goods launched in September 2012. It has had 4.3 million customers, according to Groupon.