Groupon Continues to Build Out Goods Business With CommerceInterface Acquisition

Groupon acquired CommerceInterface, which provides tools that help companies create and track programs manage sales and follow-through with online and retail customers, showing continued focus on its $1.5-billion Groupon Goods program.

The terms of the deal were not disclosed.

The Utah-based CommerceInterface currently services many big-name e-tailers, including Fab, Magento and Rakuten. Groupon has been using its services since April 2012 “to streamline operations of the growing Groupon Goods platform and automate interactions with thousands of existing vendors,” the company said.

Groupon is giving the company’s other clients six months to find other providers. It will support their transition, it says.

CommerceInterface founder Ivan Ramirez said his company’s technology “will basically allow Groupon to manage their growing base of vendors in the new Goods model from one central platform.”

The CommerceInterface team will eventually provide some management modules for internal use, he said, but “the ability to roll this out globally in a very efficient way is what really attracted Groupon to our company.”

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!