Groupon gains mainstream media foothold with McClatchy deal

mb_startups.gif

groupon.png
Chicago-based startup Groupon, Inc. announced Friday that it had signed a deal with The McClatchy Co. to bring its own brand of hyper-local advertising to the newspaper giant’s Web sites.

Groupon serves up steep daily discounts from local businesses that can only be redeemed if a certain number of users opt in to them. The wildly popular model has attracted $170 million in venture funding since Groupon’s creation by entrepreneur Andrew Mason two years ago.

The deal with McClatchy, the third largest U.S. newspaper publisher, which owns marquees such as The Sacramento Bee, The Kansas City Star, and The Charlotte Observer, gives the Groupon its first foothold in the main stream media marketplace.

“Providing merchants with major alternative channels to run deals is vital,” said Groupon VP of business development Sean Smyth in a statement.

Daily Groupon deals will begin appearing first on McClatchy sites aimed at Sacramento and Kansas City. Other regions will follow over the next several months, the company said. The deals will be different from those offered on the company’s flagship site, Groupon.com.

Smyth labeled McClatchy as an “ideal” partner, and said that Groupon was seeking similar partnerships with other publishers.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!