Guardian Prepping Ad-Funded Mobile Site

The UK’s Guardian newspaper is launching a mobile site in March. The mobile version of Guardian.co.uk will have a similar look and feel of the online version, but will be optimized for mobile devices, Brand Republic reports. Plans include iPhone- and BlackBerry-specific versions of the site as well.

The ad-funded site, m.guardian.co.uk, came about due to “a dramatic increase in mobile traffic to our Web site,” Adam Freeman, commercial director of Guardian News & Media, told the publication.

So far, the company has forged distribution deals with Vodafone and 3. It’s working to secure distribution with the other major UK carriers.

[Image courtesy of BrandRepublic.com]

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