By Azam Khan on September 8, 2010 5:00 PM

gWallet Partners With Mobclix For New Mobile Monetization Offering

Mobile gaming is getting hotter by the day and monetization companies are trying to take advantage. gWallet, a social media monetization company, just announced their latest platform that will allow mobile app developers to monetize their apps through branded offers and installs. gWallet will partner with Mobclix, the largest targeted mobile ad exchange network, to deliver mobile-specific offers and installs from trusted brands. gWallet’s brand relationships coupled with Mobclix’ open marketplace should make this offering a compelling one for all in the mobile space.

Users will essentially be able to earn virtual currency for downloading an app such as the Time mobile app. gWallet’s platform will be available on all major mobile platforms like iPhone, Android, and Blackberry. The offers will be specific for the mobile environment and focus on quick completion as opposed to the multi-step approach of monetization on the traditional web.

Developers will use a bidding system similar to what mobile monetization firm Tapjoy employs to purchase installs. Tapjoy charges developers $0.45 per install if the app is free and takes 50% of the revenue if its a paid app. Thus if an app costs $0.99, Tapjoy gets ~$0.50. Users who want to earn virtual currency on Tapjoy enabled apps get to pick from 15-20 apps to install. The freedom to pick which app users want has greatly increased conversion rates and visibility for many apps, especially free ones, propelling them to top rank lists that in turn give them tons of free exposure and downloads.

“Consumers who are playing games on their phones are not willing to complete web-based offers,” said Gurbaksh Chahal, gWallet’s Founder and CEO. “They don’t have the time to go through a lot of screens, and they don’t want to enter in a lot of information on a small keyboard. We solve that problem by delivering mobile-specific offers and installs from brands they trust.”

gWallet has been working with over 120 brands since its launch from industries such as beverage, computer security and retail. Evidently, gWallet and Mobclix will work together to create compelling campaigns for tablets like iPad that could provide high quality advertising and advergaming experiences for consumers. The extension to mobile is an obvious one for gWallet and Gurbaksh Chahal is looking forward to the launch of this service. For more information check out: gWallet mobile.

“gWallet is changing the demand equation,” said Krishna Subramanian, Co-Founder of Mobclix. “As an exchange, we see this as a premium opportunity for publishers, as gWallet’s demand from agencies and advertisers is truly unique. We’ll work closely with gWallet in extending a new class of offers to the mobile consumer – offers that embrace the new and growing demand for virtual currency as a form of payment.”