Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Half of College Students to Buy eReaders


Half of US college students want to buy an eReader, according to a new study by consumer research group Alloy Media + Marketing. The report predicts a 13% rise in back-to-school spending by US college students, which works out to $306 billion, or $361 per student.

The Independent UK reports, “Although currently only 2% of students own an e-reader device, 50% of those surveyed plan to buy one within the next year.”

Students will also be spending money on smartphones. Alloy predicts that the number of students who own a smartphone will rise by 26%.

Barnes & Noble announced a new software for students called NOOKstudy, which will also likely get some attention from students this fall.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!