Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Hanvon To Unveil Color eInk eReader Tomorrow

Color eInk screens are finally here. The New York Times is reporting that Chinese manufacturer Hanvon Technology is expected to unveil the first color eInk reading device at the FPD International 2010 trade show in Tokyo tomorrow.

The NY Times has more: “Hanvon’s first product using a 9.68-inch color touch screen will be available this March in China, starting at about $440. The price is less than an iPad in China, which sells for about $590. It will be positioned as a business product, with Wi-Fi and 3G wireless connectivity. ‘It’s possible that we’ll sell this in the U.S. as well,’ Mr. Liu said. Hanvon sells other products, like tablets and e-readers, to Americans online and through Fry’s, a regional electronics chain.”

The big question remains is when this color eInk eReader will come to the United States and if it will hit popular eReaders like the Kindle. PC World has more: “Amazon has been clinging to E Ink since inception, and Amazon CEO Jeff Bezos said that while the company has plans to create one eventually, the color Kindle is ‘still a long way out.’ Bezos also said that he’s seen ‘several [color touchscreens] in the laboratory, but they are not quite ready for production.’ Nothing yet has matched the readability of E Ink tech.”

Barnes & Noble’s new Nook Color has a color screen, but it does not employ eInk. CEO William Lynch explained at the Nook Color launch, that color eInk isn’t there yet. But perhaps this will change tomorrow.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!