If you work as a representative of a large corporation, you probably know how difficult it can be to get your company to get behind your social media efforts. You immediately run into a lot of issues including a corporation-wide policy which needs to be defined as well as management of local branches. Hearsay is hoping to make the entire process extremely easy for the entire corporation.
Take a real-estate company for example. They have the company headquarters and then local branches in each community. Often times it is practically impossible for corporate to have oversight of the activities of all their agents, but they want to make sure all of them are compliant with corporate policy (for example: no cursing on company Facebook Pages).
With Hearsay, large companies can sleep well at night knowing that there is a tool in place to ensure compliance among employees around the globe. Corporate also has the ability to moderate stories published by employees. The service currently integrates with Facebook, Twitter, and LinkedIn.
Today the company announced investments from Sequoia Capital as well as angel investments from MichaelAbbott, VP Engineering at Twitter; Steve Chen, Co-Founder of YouTube; Dave Morin, Co-Founder &CEO of Path and formerly of Facebook; and Aaron Sittig, Product Architect at Facebook. With no comparable product in the market, I think Hearsay is going to see rapid adoption among large corporations who are looking to jump into social media while simultaneously protecting the company.
Co-Founded by Clara Shih, previously of Salesforce, and Steve Garrity, previously of Microsoft, Hearsay has a bright future ahead of themselves. I’ve included a video below which explains the primary value proposition of the product. The video doesn’t do the product justice though. The service is extremely well designed and provides a robust suite of tools to handle all of your organization’s social media management needs.
To learn more about the product, visit the company’s Facebook Page.
