Hearst Argyle TV Stations Launch User Generated Platform “U Local”

Hearst-Argyle, which owns 25 television stations and Websites across the country, as inked a deal with social media provider KickApps. Kickapps will power user-generated content and social-media functionality for the Websites.

The platform, called “U Local” will allow local residents in markets including Boston, Pittsburgh and Orlando to engage in discussions about news topics most important to them. They can also upload photos and videos.

“Our newsrooms continue to evolve to accommodate 24/7 local coverage and viewer engagement,” said Jacques Natz, director of digital content for Hearst-Argyle Television. “The launch of u local is a step forward in opening up this process to Hearst-Argyle viewers. We’re excited to work with KickApps to meet the changing demands of our audiences on-air and online.”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.