Hearst Magazines named Avi Zimak to the newly created post of advertising director, tablet media, where he will serve as the liaison between the advertising community and the mobile and tablet versions of Hearst’s brands, including apps for the iPhone, iPad and other devices.

His new responsibilities also include overseeing sales and marketing activities for new Hearst Magazines initiative The App Lab, which will launch in October and provide educational sessions on topics including emerging mobile content, apps and platforms, as well as new ad formats and consumer insights.

Zimak had served as advertising manager at Town & Country since July 2007. Prior to that, he held positions as wine and spirits and automotive director at Gourmet; luxury, automotive and wine and spirits director at Details; and technology account manager at Business 2.0.

Hearst Magazines president and marketing and publishing director Michael A. Clinton said:

We see huge potential to collaborate with our advertising partners in exploring new opportunities for innovation. With his energy and experience, Avi is the right person to spearhead this effort and work with our publishers to expand our footprint in the app landscape.

Zimak added:

Hearst has always been, and will continue to be, at the forefront of emerging technologies within the magazine-publishing industry. I am thrilled to have the opportunity to be a part of this next wave of the ever-growing world of digital apps and all things mobile.