Hearst’s Chris Wilkes on Landing a Mobile or Digital Job

As VP of digital editions and audience development at Hearst Magazines, Chris Wilkes says his job is to focus “100 percent” on the company’s digital activities. That means overseeing websites, formulating iPad strategies, and most importantly these days, deciding which magazine brands should have a mobile app.

So, now that online and mobile media seem to be the only areas of the industry experiencing growth, what exactly does it take to get a gig with Hearst Digital?

“There are certain intangible qualities that I think are really important, sort of tough to define metrics like do they get it?” explained Wilkes. “Do they really have experience being a consumer in this space, so that they understand the business implications of decisions we make? Are they adaptable?”

Watch the full video to learn more about what Wilkes looks for in new hires and how Hearst acquires its sites not connected to print magazines.

Part 2: Hearst’s Chris Wilkes on ‘The App Lab’

Part 3: Hearst’s Chris Wilkes: iPad is a ‘Gateway’ to Selling Digital Content

Chris Wilkes discusses how print brands can create applications and mobile sites that meet consumer needs at Think Mobile on September 23 in San Francisco.

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