HGTV was very happy with the number of visitors who walked through its FrontDoor during the week ending Feb. 12, as the cable network’s real estate information site was the top-ranked real estate Web site in its category for the week, according to data from Experian Hitwise.
FrontDoor drew 4.4 million unique visitors in January, dwarfing its January 2010 total of 526,000.
Vice president and site director Rich Lacy said:
FrontDoor’s recent gains are the result of a very specific approach to launching and growing a new real estate portal during a down market. For example, the HGTV Dream Home event worked exactly as we expected — the sweepstakes traffic was exceptional. Visitors came to see the Dream Home and then stayed in record numbers to sample the site’s award-winning content and property listings.